Case Study 6: AI-Enabled Culture Transformation in a European SME 

We helped a European professional services firm align leadership and culture while integrating AI tools for performance and engagement. 

Client: Confidential Small-to-Medium Enterprise (SME) 
Region: Netherlands, Europe 
Industry: Professional Services (Supply Chain Management) 
Technology Partner: Peritus 

The Challenge 
A mid-sized professional services firm in Europe was undergoing a critical period of change, driven by rapid growth and evolving client expectations. While the company had strong operational foundations, it struggled with fragmented internal culture, inconsistent leadership practices, and limited use of digital tools in HR and people operations. Leadership sought a strategic partner to help introduce AI capabilities and realign company culture with its future-focused vision. 

Our Approach 
In partnership with Peritus, we co-led an AI-driven cultural transformation initiative aimed at building digital maturity and aligning leadership behaviors, values, and mindsets across the organization. 

  • Conducted a culture audit and AI readiness assessment to map values, behaviors, and system gaps 
  • Introduced AI-powered tools for employee feedback, engagement tracking, and behavioral analytics 
  • Co-developed a culture transformation roadmap centered on inclusivity, agility, and learning 
  • Facilitated leadership alignment sessions and digital coaching to embed culture change from the top 
  • Delivered team-based workshops to build trust, transparency, and data-informed decision-making across departments

The Results 

  • Improved cultural alignment across business units 
  • Boosted engagement by 35% through AI-enabled listening tools and real-time feedback loops 
  • Enhanced leadership cohesion and accountability through structured coaching and cultural KPIs 
  • Enabled data-driven decision-making in HR and people development without compromising the company’s human-centric approach 
  • Established a scalable model for cultural growth, linking AI integration with organizational values

Client Quote  
“This transformation helped us reconnect with our purpose while embracing the future. AI didn’t replace our values—it helped us bring them to life.” 
— Manager People & Culture, European SME